Brave Software, makers of the privacy-centric Brave browser, will now partner with the crypto exchange giant Binance. Specifically, this partnership will supposedly bring cryptocurrency trading directly to the browser. What’s more, this represents the first exchange-browser of this kind.
Brave and Binance join forces
This news first came in a press release by Brave Software on March 24th. According to Brave’s official statement, this partnership will effectively bring a Binance widget to Brave. Users can then use this to manage trades from the browser.
Brave is a web browser that aims to promote a privacy-centric Internet experience. In addition to this, Brave also features a blockchain-driven digital advertising platform. This centers on Brave’s BAT, or Basic Attention Tokens.
Users can choose to view ads – that are “privacy-respecting” – and doing so rewards the users with BATs. A user can then choose to use these BATs either to reward publisher and content creators, or simply redeem them.
Native Binance browser widget will provide smoother trading process
According to Brendan Eich, the co-founder and CEO of Brave, this will provide a smoother cryptocurrency trading experience. It will also provide an in-way for users unfamiliar with crypto and digital assets.
“Cryptocurrency trading can be a daunting task for users not familiar with such assets, so integrating Binance into the Brave browser makes the process seamless and simple,” Eich said. Moreover, Eich believes this partnership can be what finally brings cryptocurrency “mainstream”.
“By bringing a leading exchange like Binance directly into the browser, Brave is taking cryptocurrency trading mainstream and enabling users to conduct transactions with ease.”
The widget will launch to the public in April
Cooperating with Binance, the company behind the largest cryptocurrency exchange in the world, is a notable step forward for Brave. According to the press release, users will be able to choose from several different options in managing their cryptocurrencies.
For example, the Binance widget will reportedly allow users to buy, deposit, trade and view summaries of their holdings. Seeing as Brave is partnering with Binance, users will be able to trade Binance, Ripple, Ethereum and all the other cryptos that Binance support.
According to Binance’s CEO, Changpeng Zhao, this reduces friction towards the Binance ecosystem. At the same time, it opens up cryptocurrency trading to the masses, as the browser widget is readily accessible.
Brave’s “Nightly” desktop version already features support for these new Binance features. The features will roll out for general desktop availability in April. Availability on mobile platforms is currently still unknown.
Rasmus Pihl is a writer for Toshi Times by day and an avid follower of the cryptocurrency industry by night. Rasmus holds a Bachelor’s Degree in Marketing from the Gothenburg School of Business, Economics, and Law and runs a Swedish marketing consulting firm. Moreover, when he isn’t writing for Toshi Times, traveling, working or changing the world in some other capacity, Rasmus is more than likely caught up in postgraduate studies.